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Vision

• Be #1 high trust open core DevOps-first collaboration platform

Priorities

• Best people for function and culture - High performance, remote first

• Openly document DevOps, product, and workplace

• Time to value - Deliver value to customers and colleagues quickly

• User experience - Easy-to-use, easy-to-work with

• High output process - Scalable, reliable, vacation-ready processes that are efficient

Methods

• Hire & onboard open source, remote-first, communities-centered team

• Deliver high quality, DevOp-first collaboration and app platform

• Design and scale effective customer onboarding

• Deliver pipe by scaling online discovery, education, and trial experience

• Build the machine to scale open core sales, direct and indirect

• Operate efficiently and fund growth

Obstacles

• Under-resourced on support, on-boarding and best practices

• Lack of infrastructure

• Missing tools, automated metrics and reporting

• Lack of recommended solutions for core DevOps integrations

• Lack of core DevOps thought leadership across the company

• Lack of clearly and publicly defined metrics

• Lack of unified theory of the business

Measures

• Top Tier sales ARR growth, net expansion and retention metrics

• Choice destination for open source, remote-first, communities-centered candidates

• Co-marketing with 2+ leading DevOps platforms, 2+ customer references each

• Consistently achieve product NPS target

• Growth in free downloads and reported trial activations

• Growth in contributor community