• Does the post have an exciting title?

  • Make sure it’s in sentence case

• Does the post look good on mobile?

  • Shrink browser to make sure content is mobile-optimized, including images and videos

• Does the post have the author’s name?
• Have you selected the most appropriate category? Click the link below each category for examples if you are unsure. You can select more than one category when applicable.

  • CIO/CTO -- posts that appeal to the C-suite
  • Community -- posts about our community
  • Company -- news about Mattermost, Inc. (e.g., Series B announcement or industry report)
  • Compare -- comparing Mattermost to other products
  • Customer stories -- case studies that appear on the blog
  • DevOps -- posts about DevOps
  • Dot releases -- dot release announcements
  • Guest posts -- posts written by people outside of Mattermost
  • Learn -- posts that teach readers something
  • Partnerships -- posts about partnerships and partner companies
  • Press releases
  • Pricing -- posts about pricing changes
  • Product -- news about the Mattermost product

    • https://mattermost.com/blog/mattermost-plugin-marketplace/

    • https://mattermost.com/blog/introducing-mattermost-chatops/

  • Releases -- regular monthly release announcements

    • https://mattermost.com/blog/category/releases/

  • Security updates -- security release announcements

    • https://mattermost.com/blog/category/security-updates/

• Are all of the links working?

  • Make sure that there aren’t any broken links

  • External links should open in a new tab (see below)

• Does the post use sub headers?

  • In H2 style

• Does the post have meta data?

  • Make sure each post has a meta tag

  • All posts need to have an OpenGraph image that automatically populates on social shares

  • When you don’t have a specific image, use this

• Does the post have a call-to-action?

  • Make sure the reader’s desired next action is clear

• Is the post written by someone not affiliated with Mattermost? If so:

  • Add an editor's note explaining that at the bottom of the post:
• Does the post have images? If so:

  • Images should be crisp and clear (see: Screenshot and GIF guidelines)

  • Images that “bleed” into the whitespace should have a grey (#F7F9FA) 1px border on all four edges

Below is a checklist for Wordpress bios which appear for published posts in https://mattermost.com/blog.

• Each author should have a brief bio so that readers can learn more about them

• The bio should be concise and include:

  • Name and current position at Mattermost or other company if it’s a guest post (1 line)

  • Some previous work experience, if applicable (1 or 2 lines)

  • Additional information as desired (e.g., where they went to college, where they live, hobbies, other noteworthy skills/experiences) (1 or 2 lines)

• Authors should also pick a headshot for their bio (author can submit a picture; otherwise Mattermost will take from LinkedIn/public source)