# Messaging and Math (0%)

Messaging and Math (“M\&M”) are the components of marketing where we focus.

* Messaging includes company, audience and product messaging and positioning as well as content and brand.
* Math includes revenue marketing, demand generation and campaigns, marketing operations, website, events and developer outreach.

We use the “Messaging and Math” framing to focus investments on the messaging and quantitative outcomes vital to the growth of our business.

#### M\&M Key Info

* [Customer References](https://community.mattermost.com/private-core/channels/customer-references): Tracking sheet, discussion, ask templates
* [Editorial Guide](https://docs.google.com/document/d/1XWjtWdF77qKdxDso_-aC_S1c3E0ohOoxCRL_PIf3pco/edit#heading=h.mowcb1f5jyj7): Guidelines for copy and content 

#### FY20 M\&M VPMOM (TBA)

New VPMOM to be added. VPMOM in need of update: [Monster Pipeline](https://docs.google.com/document/d/1Y4pRZEjEop2D42P-Q899R8f4Pg0TJwUBltUFhq7TX_g/edit?ts=5bf740a1#heading=h.h0etjzlw92y3)