Mattermost Handbook
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  1. Operations

Messaging and Math (0%)

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Last updated 5 years ago

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Messaging and Math (“M&M”) are the components of marketing where we focus.

  • Messaging includes company, audience and product messaging and positioning as well as content and brand.

  • Math includes revenue marketing, demand generation and campaigns, marketing operations, website, events and developer outreach.

We use the “Messaging and Math” framing to focus investments on the messaging and quantitative outcomes vital to the growth of our business.

M&M Key Info

  • : Tracking sheet, discussion, ask templates

  • : Guidelines for copy and content

FY20 M&M VPMOM (TBA)

New VPMOM to be added. VPMOM in need of update:

Customer References
Editorial Guide
Monster Pipeline