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Growth

The Growth team is responsible for accelerating usage and revenue by optimizing in-product journeys for Product-Led Growth.

Areas of Ownership

  • Activation
    • First-time user onboarding experience
    • Onboarding Templates
    • User Invites
    • Signup-to-login, install-to-login
    • User invitation flows
    • Install-to-dau
  • Adoption
    • Day 1, Day 7, Day 28 retention
    • DAU Nurturing
  • Growth Telemetry
  • User Feedback & Announcements
    • NPS system
    • Feedback widgets
    • In-product announcements