Growth
The Growth team is responsible for accelerating usage and revenue by optimizing in-product journeys for Product-Led Growth.

Areas of Ownership

  • Activation
    • Signup-to-login, install-to-login
    • User invitation flows
    • Install-to-dau
    • Free-to-trial
    • Trial-to-paid
  • Adoption
    • First-time user onboarding experience
    • Day 1, Day 7, Day 28 retention
    • DAU Nuturing
  • User Feedback & Announcements
    • NPS system
    • Feedback widgets
    • In-product announcements
    • Admin Advisor
  • Expansion
    • In-product upsells
  • Packaging & Pricing
  • Growth Telemetry
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