> For the complete documentation index, see [llms.txt](https://handbook.mattermost.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://handbook.mattermost.com/operations/sales/lead-management.md).

# Lead management

## What is a lead?

Leads are defined within our CRM across a variety of types. Sales will engage primarily with Marketing Qualified Leads (MQLs) which are broadly defined by leads which characterize a potential intent to purchase the product. See here for a [list of MQL definitions](https://docs.google.com/spreadsheets/d/1U1LYvBcLyQHqwNoj4skOTqq_-Rp_UyEOXBrinc4oh9c/edit?usp=sharing).

Sales will either engage with MQLs in an automated or manual fashion as defined in the [sales engagement document](https://docs.google.com/document/d/1VlabDMukHNC-FSip9tKftTmXfYnOLqkg19WiGZqNmjA/edit).