Lead Management
Owner: Harrison Eaton

What is a lead?

Leads are defined within our CRM across a variety of types. Sales will engage primarily with Marketing Qualified Leads (MQLs) which are broadly defined by leads which characterize a potential intent to purchase the product. See here for a list of MQL definitions.
Sales will either engage with MQLs in an automated or manual fashion as defined in the sales engagement document.
Last modified 10mo ago
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