Messaging and Math
Overview of Marketing department and where to find materials
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Overview of Marketing department and where to find materials
Last updated
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Rather than always call a department "Marketing" - which is a broad term that involves every interaction prospects, customers, our broader and the industry has with our brand, product, and company - we use "Messaging and Math" to refer to the core functions of the department:
Messaging: Define and refine the message we send to audiences (prospects, customers, community, and industry) about our position and value. This work spans product marketing, corporate marketing, brand, PR, AR, and corporate communications.
Math: Define and deliver the infrastructure and campaigns to quantitatively advance our audiences in their audience journeys based on their specific interests, needs and questions. This includes website development and optimization and demand generation campaigns across events, advertising, and email.
- Director of Marketing Operations & Analytics
- Head of Content
- Lead Web Developer
- Digital Marketing Manager, Web Optimization, & Analytics
- Developer Relations
- Creative Director (Vendor)
Weekly check-in to clear tactical issues:
Scorecard
Downloads and sign-ups
Contributors
1 HN front page post/quarter
Current projects
Issue
Priority
Resolution
New business discussion
Leadership
Analysts
Public Relationships
Visuals
Brand
Customer References
Demand Gen Overviews
Marketing Updates
Marketing Update - Jan 16, 2020
M&M runs largely in Mattermost, Asana, and Zoom in North American timezone.
Press article archive
Spreadsheet of press relationships
Press kit (bios, photos, screenshots)
: Tracking sheet, discussion, ask templates
: App icons, logos, fonts, and more
: Guidelines for copy and content
: Lists customers across different stages of being a reference
Events
Paid Ads