Messaging and Math
Overview of Marketing department and where to find materials
Why "Messaging and Math"?
Rather than always call a department "Marketing" - which is a broad term that involves every interaction prospects, customers, our broader community and the industry has with our brand, product, and company - we use "Messaging and Math" to refer to the core functions of the department:
Messaging: Define and refine the message we send to audiences (prospects, customers, community, and industry) about our position and value. This work spans product marketing, corporate marketing, brand, PR, AR, and corporate communications.
Math: Define and deliver the infrastructure and campaigns to quantitatively advance our audiences in their audience journeys based on their specific interests, needs and questions. This includes website development and optimization and demand generation campaigns across events, advertising, and email.
The team
Kevin Fayle - Director of Marketing Operations & Analytics
Ashley Dotterweich - Head of Content
Emily Dela Cruz - Lead Web Developer
Aaron Thompson - Digital Marketing Manager, Web Optimization, & Analytics
Andrew Zigler - Developer Relations
JuliAnn Tulberg - Creative Director (Vendor)
Cadence, Channels, and Tools
M&M Leadership Weekly Tactical (55m)
Weekly check-in to clear tactical issues:
Scorecard
Downloads and sign-ups
Contributors
1 HN front page post/quarter
Current projects
Issue
Priority
Resolution
New business discussion
Channels and Key Resources
Leadership
Public Relationships
Brand
π Customer References: Tracking sheet, discussion, ask templates
Customer References
π Brand Designs: App icons, logos, fonts, and more
π Editorial Guide: Guidelines for copy and content
π Salesforce Report on Referenceable Customers: Lists customers across different stages of being a reference
Demand Gen Overviews
Marketing Updates
Marketing Update - Jan 16, 2020
Tools
M&M runs largely in Mattermost, Asana, and Zoom in North American timezone.
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