Rather than always call a department "Marketing" - which is a broad term that involves every interaction prospects, customers, our broader community and the industry has with our brand, product, and company - we use "Messaging and Math" to refer to the core functions of the department:
MESSAGING: Define and refine the message we send to audiences (prospects, customers, community and industry) about our position and value. This work spans product marketing, corporate marketing, brand, PR, AR, and corporate communications.
MATH: Define and deliver the infrastructure and campaigns to quantitatively advance our audiences in their audience journeys based on their specific interests, needs and questions. This includes website development and optimization, and demand generation campaigns across events, advertising, and email.
M&M works largely in Mattermost, Asana, and Zoom in North American timezone.
Messaging
(TBA) - Product Management
@justin.reynolds - Copywriting
@adam.gross - Adviser
Math
@hanna.park - General marketing
Cadence
Weekly check-in to clear tactical issues:
Scorecard
Downloads and sign-ups
Contributors
1 HN front page post/quarter
Current projects
Issue
Priority
Resolution
New business discussion
βMonthly Marketing Updateβ
Leadership
βπ¬ M&M: Leadershipβ
Analysts
Public Relationships
βπ Press article archive
βπ Spreadsheet of press relationships
βπ Press kit (bios, photos, screenshots)
βExecutive Biosβ
βExecutive Head Shotsβ
βSpeaker Profilesβ
βPublic Presentationsβ
Visuals
βScreenshot Guidelinesβ
βAsset Templatesβ
βBlue Backgroundβ
βWhite Backgroundβ
βProduct Screen Shotsβ
Brand
βπ¬ Brand Experienceβ
βπ Website Style Guideβ
βπ Customer References: Tracking sheet, discussion, ask templates
Customer References
βπ Brand Designs: App icons, logos, fonts, and more
βπ Editorial Guide: Guidelines for copy and content
βπ Salesforce Report on Referenceable Customers: Lists customers across different stages of being a reference
Demand Gen Overviews
βπ¬ Social Mediaβ
βπ¬ Events
βπ¬ Paid Ads
Marketing Updates
Marketing Update - Jan 16, 2020
M&M runs largely in Asana and Mattermost
DRI for this page: Jason Blais