Mattermost Handbook
Need help?How to spend company moneyHow to update the HandbookRelease overview
0.2.1
0.2.1
  • Mattermost Handbook
  • Company
    • About Mattermost
      • List of terms
      • Business model
      • Mindsets
    • "How to" guides for staff
      • How to set up a 1-1 channel
      • How to update the handbook
      • How to manage Handbook notifications
      • How to change mobile device
        • How to handle a lost mobile device
      • How to do a mini-retrospective
      • How to autolink keywords in Mattermost
  • Operations
    • Company operations
      • Areas of Responsibility
      • Mattermost Leadership Team (MLT)
        • MLT cadence
      • Company measures
        • Metrics definitions
        • FY23 goals board
        • MLT metrics
      • Company cadence
      • Company policies
        • Community response policy
        • Security policy
      • Company processes
        • Issue/solution process
        • Company agreements
        • Publishing
          • Public web properties
          • Publishing guidelines
            • Brand and visual design guidelines
            • Voice, tone, and writing style guidelines
              • Contribute to documentation
            • Confidentiality guidelines
          • Post-publication quality control process
      • Handbook processes and policies
        • Handbook onboarding
      • Fiscal year planning
    • Research and Development
      • Organization
        • Tech Writing
        • Data engineering
        • Delivery
        • Cloud Platform
        • Site Reliability Engineering
        • GRC
        • Product Security
        • Security Operations
      • Processes
        • Feature Labels
      • Product
        • Product planning
          • Product philosophy and principles
          • Prioritization process
          • Release planning process
          • Roadmap views
          • Release plan
          • Launch plan
          • Feature requests
        • Development process
          • Mobile feature guidelines
          • Deprecation policy
          • Mattermost software requirements process
          • Jira ticket lifecycle
          • Creating new Jira bug tickets
            • Priority levels for tickets
            • Jira fix versions
        • Release process
          • Release overview
          • Feature release process
          • Dot release process
          • Security release process
          • Mobile app release process
          • Desktop app release process
          • Release tips
          • Release scorecard definitions
        • How-to guides for Product
          • How to use productboard
          • How to record a roadmap video
          • How to update integrations directory
          • How to write a feature release announcement
        • Product Management team handbook
          • Product Management Areas of Ownership
          • Product Manager onboarding
          • Product Manager levels
          • Professional development
        • Product Design team handbook
          • Product Design levels
        • Technical Writing team handbook
          • Work with us
          • User interface text guidelines
          • Documentation style guide
          • Our terminology
          • Guidelines for PMs and developers
          • Guidelines for community contributions
          • Technical Writer levels
          • Docathon 2021
            • Getting started with contributing
        • Growth
          • A/B testing methodology
          • PQL definition
        • Analytics
          • Product Analyst Engineer levels
          • Looker
            • Dashboards
            • Explores
          • Telemetry
        • Developer relations
        • Product team hangouts
      • Engineering
        • Infrastructure engineering
          • Cloud infrastructure cost KPIs
          • Cloud data export process
          • Cloud churn process
          • Reliability Manifesto
          • Production Readiness Review
          • Infrastructure Library
        • Integrations team processes
        • Plugin release process
        • Data Engineering
        • Sustained Engineering
          • On call
        • How to go to a conference
        • Public speaking
        • Core contributor expanded access policy
      • Quality Assurance
        • QA workflow
        • QA testing tips and tools
        • Rainforest process
    • Messaging and Math
      • How-to guides for M&M
        • How to create release announcements
        • How to create screenshots and GIFs
        • How to write Mattermost case studies
        • How to write guest blog posts for Mattermost apps and services
        • How to write Mattermost recipes
        • How to compose tweets
        • How to create a split test for web page
        • How to run meetups
        • How to run executive dinners
      • Checklists for M&M
        • Blog post checklist
        • Bio checklist
      • Mattermost websites
      • Demand generation reporting
      • M&M Asana guidelines
      • Content marketing
        • How to use the editorial calendar
        • Content development and distribution
        • Video content guidelines
        • How to contribute content
    • Sales
      • Deal Desk
      • Partner programs
      • Lead management
    • Deployment Engineering
      • Overview
      • Workflows
      • Frequently Asked Questions
      • Playbook for MME Sev 1 Outages
      • Status Update Template
    • Program Management
    • Customer Success
      • Customer Support
    • Legal
      • Contracts
      • Ironclad Basics
        • Company-Wide Workflows
        • Sales Contracts and Workflows
        • Signing a Contract and Contract Repository
    • Finance
      • Budget
      • How to use Airbase
        • Access Airbase
        • Navigate Airbase
        • How to submit a purchase request
        • How to submit a reimbursement request
        • How to review a reimbursement request
        • Vendor portal guide
        • Frequently asked questions
      • Onboarding
        • Vendor onboarding
        • ROW staff onboarding
      • Staff member expenses
        • How to spend company money
        • How to spend company money: Internships
        • Corporate credit card policy
        • How to access Airbase
        • Gifting policy
        • How to book airfare and travel
        • How to reimburse the company
        • How to convert currencies
        • How to get paid
      • Arrange a Bounty Program
      • Naming files and agreements
      • Risk management
        • Mattermost U.S. consulting agreements
      • Operations playbook
    • Security
      • Policies
      • Privacy
        • Data deletion requests
        • Data subject access requests
      • Product Security
        • Product Vulnerability Process
        • Working on security-sensitive pull requests
        • Secure Software Development guide
      • Security Operations
        • User guides
    • Workplace
      • PeopleOps
        • HR cadences
        • HR systems
        • HR Processes
        • Working at Mattermost
          • Onboarding
            • Things everyone must know
            • Staff onboarding
            • Engineer onboarding timeline and expectations
            • Manager onboarding
            • Frequently asked questions
          • Learning and development
          • Mattermost communication best practices
          • Paid time off
            • Out of office email example
          • Travel
            • Business travel insurance
          • Leaves of absence
            • Pregnancy leave
            • Baby bonding parental leave
            • Jury duty
          • Workplace program
          • Relocation
          • Total rewards
        • Performance reviews
          • Formal review process
          • New staff performance review
          • Informal review process
        • Transfers and promotions
        • Offboarding instructions for managers
        • People compliance
      • People policies
      • Groups
        • Staff Resource Groups
      • Approvals and iteration
      • IT
        • IT helpdesk
        • Hardware and software purchases
        • Hardware buy back policy
        • Software systems
  • Contributors
    • Contributors
      • Equity, diversity, and inclusion
      • How to contribute to Mattermost
        • Community Content program
        • Documentation contributions
        • Help Wanted tickets
        • Localization
        • Contribution events
      • Mattermost community
      • Contributor kindness
      • Community systems
      • Guidelines and playbooks
        • Social engagement guidelines
        • Contribution guidelines and code of conduct
        • Mattermost Community playbook
        • How to run a Hackathon
        • Hacktoberfest event organizer guide for Mattermost
    • MatterCon
      • Staff information privacy management
      • Mattermost events code of conduct
      • MatterCon2021
    • Join us
      • Ice-breakers
      • Help Wanted tickets
      • Localization
      • Mattermost GitHub sponsorship
      • Things candidates should know
      • Staff recruiting
      • Recruiting cadences
        • Product Manager hiring process
      • Exec recruiting
        • EA logistics
  • Help and support
    • Contact us
Powered by GitBook
On this page
  • Why "Messaging and Math"?
  • The team
  • Cadence, Channels, and Tools
  • M&M Leadership Weekly Tactical (55m)
  • Channels and Key Resources
  • Tools

Was this helpful?

Edit on Git
Export as PDF
  1. Operations

Messaging and Math

Overview of Marketing department and where to find materials

PreviousRainforest processNextHow-to guides for M&M

Last updated 1 year ago

Was this helpful?

Why "Messaging and Math"?

Rather than always call a department "Marketing" - which is a broad term that involves every interaction prospects, customers, our broader and the industry has with our brand, product, and company - we use "Messaging and Math" to refer to the core functions of the department:

Messaging: Define and refine the message we send to audiences (prospects, customers, community, and industry) about our position and value. This work spans product marketing, corporate marketing, brand, PR, AR, and corporate communications.

Math: Define and deliver the infrastructure and campaigns to quantitatively advance our audiences in their audience journeys based on their specific interests, needs and questions. This includes website development and optimization and demand generation campaigns across events, advertising, and email.

The team

  • - Director of Marketing Operations & Analytics

  • - Head of Content

  • - Lead Web Developer

  • - Digital Marketing Manager, Web Optimization, & Analytics

  • - Developer Relations

  • - Creative Director (Vendor)

Cadence, Channels, and Tools

M&M Leadership Weekly Tactical (55m)

Weekly check-in to clear tactical issues:

  • Scorecard

    • Downloads and sign-ups

    • Contributors

    • 1 HN front page post/quarter

  • Current projects

    • Issue

    • Priority

    • Resolution

  • New business discussion

Channels and Key Resources

  • Leadership

  • Analysts

  • Public Relationships

  • Visuals

  • Brand

  • Customer References

  • Demand Gen Overviews

  • Marketing Updates

    • Marketing Update - Jan 16, 2020

Tools

  • M&M runs largely in Mattermost, Asana, and Zoom in North American timezone.

Press article archive

Spreadsheet of press relationships

Press kit (bios, photos, screenshots)

: Tracking sheet, discussion, ask templates

: App icons, logos, fonts, and more

: Guidelines for copy and content

: Lists customers across different stages of being a reference

Events

Paid Ads

community
Kevin Fayle
Ashley Dotterweich
Emily Dela Cruz
Aaron Thompson
Andrew Zigler
JuliAnn Tulberg
Monthly Marketing Update
💬
M&M: Leadership
💬
Analyst Research
📝
Spreadsheet of past analyst interactions and meeting notes
📁
Decks from past analyst briefings
📁Past analyst reports covering Mattermost
📁
Analyst reports for research
💬
PR
🌐
📁
📁
Executive Bios
Executive Head Shots
Speaker Profiles
Public Presentations
Screenshot Guidelines
Asset Templates
Blue Background
White Background
Product Screen Shots
Product Screen Shots(FS-ISAC)
💬
Brand Experience
🌐
Website Style Guide
🌐
Mattermost Logo Usage Guidelines
📁
Customer References
📁
Brand Designs
📁
Editorial Guide
📁
Salesforce Report on Referenceable Customers
💬
Social Media
💬
💬