Rather than always call a department "Marketing" - which is a broad term that involves every interaction prospects, customers, our broader community and the industry has with our brand, product, and company - we use "Messaging and Math" to refer to the core functions of the department:
Messaging: Define and refine the message we send to audiences (prospects, customers, community, and industry) about our position and value. This work spans product marketing, corporate marketing, brand, PR, AR, and corporate communications.
Math: Define and deliver the infrastructure and campaigns to quantitatively advance our audiences in their audience journeys based on their specific interests, needs and questions. This includes website development and optimization and demand generation campaigns across events, advertising, and email.
Matt Harper - VP of Marketing
Jack O'Brien - Director of Product Marketing
Jeff Benanto - Director of Communications
Kevin Fayle - Director of Marketing Operations & Analytics
JuliAnn Tulberg - Creative Director
Ben Lloyd Pearson - Director of Developer Marketing
Ashley Dotterweich - Head of Content
Emily Dela Cruz - Lead Web Developer
Cecilia Tao - Sr. Growth Marketing Manager
Harrison Eaton - Growth Marketing Manager
DRI for this page: Matt Harper
Weekly check-in to clear tactical issues:
Downloads and sign-ups
1 HN front page post/quarter
New business discussion
Marketing Update - Jan 16, 2020
M&M runs largely in Mattermost, Asana, and Zoom in North American timezone.