Public web properties

This page is a work in progress.

Areas of ownership

Below is a summary of our public web properties, including their target content, publishing system and areas of ownership:



Publishing System

Content Owner

Quality Control Owner

Technical product documentation for end users, administrators, and developers

Exploring Hugo with Markdown**


Technical articles, guides, videos, and courses

Exploring Hugo with Markdown**



Contributor documentation and relevant community communications

Exploring Hugo with Markdown**


Self-service support content, including knowledge-based FAQs




Internal processes for company operations and recruiting

GitBook with Markdown

Commercial site, including blogs, product offerings, customer case studies, and more


** We are exploring Hugo as the system of choice for documentation sites, given it supports advanced search, Markdown language, and a GitHub review process to ensure consistent quality across the site

Information architecture

Below is the tentative top-level information architecture for each of the above domains, work in progress.

See a more detailed analysis on information architecture recommendations for Docs, Education, Community, and Support.

The handbook is developed with the following structure:

  • About Mattermost, including mission, vision, leadership principles, company, and history

  • Culture, including our remote-first culture, standards, and MatterCon

  • Join Us, including why to work at Mattermost and open positions

  • Onboarding, including guides for new staff and managers

  • Operations, including mindsets, cadences, metrics, and definitions


Since much software follows recognizable patterns these days, product documentation is shaped into familiar schemas. This often takes the form of product areas/topics, or common use cases.

Thus, information architecture is organized by topic or use case, such as below (exact architecture yet to be determined):

  • Install and Configuration

  • Deployment

  • User Management

  • System Administration

  • Account Settings and Notifications

  • Integrations and Plugins

  • RESTful API

  • Customization

Good examples of this approach include: Stripe | Docker | Twilio


Here, the focus is on providing learners access to content by their learning style and provides a mechanism with a currently limited scale of content. It is divided into three categories:

  • Guides

  • Videos

  • Courses

From here, further organization based on themes (informed by persona use cases), as content is made available.

Later, as content evolves, content may be based on particular personas and their learning paths.


Here, the information architecture is organized by types of community members, including users and contributors.

A sample architecture for contributors may look like:


No information architecture is yet defined, but in general it will consist of:

  • Support Resources (including peer-to-peer forums)

  • Knowledge Base FAQs

The Mattermost website is developed with the following architecture:

  • Product, including features and integrations

  • Pricing

  • Solutions, including use cases

  • Case Studies

  • Resources, including training and blog

  • Docs, including installation and configuration

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