Editorial & Distribution Strategy (coming soon)
Content Creation & Distribution Processes (coming soon)
Connect our audience’s priorities to our brand and the future of their industries through story.
Audience Obsessed, High Standards, Balancing Short- and Long-term Growth
Execute on content calendar & distribution process that focuses on high-impact themes and topics Develop & iterate on contributor, customer, & partner content programs * Uplevel SEO practices & site UX to improve content relevance & stickiness
Alignment with product roadmap Misunderstanding audience needs Not focusing on high-impact partner & customer stories Neglecting SEO groundwork
Publish & promote 6 case studies in Q3 Content programs are documented, socialized, & vacation-ready * 80% of the time the field has the content they need
Ashley Dotterweich: Head of Content
Jason Blais: Lead Product Manager (Community)
Justin Reynolds: Copywriter
To reach the editorial team directly, visit the #Content-Strategy channel in the Mattermost Team Server.
There is a weekly Content Strategy meeting to discuss the development of our strategy and processes.