How to run executive dinners

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  1. Build brand of Mattermost as helpful in bringing people together and building new relationships.

  2. Identify opportunities where Mattermost educational or commercial teams can benefit existing or new customers.


  • Dinner should be budgeted by either executive cost center (if CEO is driving) or Marketing (if CTO or other exec is driving).


  • Set date at least two months ahead of event.

  • Find and confirm 2-3 anchor guests to set the tone and audience of the evening at least five weeks ahead of dinner.

    • E.g. C-suite execs vs. strong technical leaders, etc.


  • Book venue and time slot as private room with 10-15 spaces, and a backup space for 20-30 people in case we have more accepts than anticipated.

  • Develop invite list and criteria - ideally friends of friends in companies that use or could use Mattermost.

  • Send invites 3-4 weeks ahead of event.

Pre-dinner checklist

  • Email of bios of key guests on the table two hours prior to dinner (XXX link to template).

    • Include names, titles, company, and email of all guests.

  • All Mattermost staff attending should review bios of guests so they can introduce people.

  • Name card tents printed on both sides (XXX link to template).

  • Seating organized to ensure high value conversation among guests.

    • Mattermost staff positioned to host all guests.

Dinner checklist

  • Organizer welcomes each guest as they arrive.

  • Welcome message at the start of dinner introducing guests.

  • Take group photos at the start of the dinner.

    • Ask if it's okay to tweet and share online.

Post-dinner checklist

  • Email sent by organizer thanking everyone for attending.

    • Include group photo

  • Tweet if appropriate.

  • Mattermost staff who have gotten to know guests can consider connecting with them on LinkedIn, Twitter, or via email.

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