Customer Success

Purpose

Deliver the ideal customer journey experience to all customers at scale.

Customer Success Journey Principles

  • See first from the customer’s perspective (golden rule)

  • Strive to be a partner, looking to meet both the current and future needs of the customer

  • Be solution-oriented

  • Focus on customer outcomes and creating value

  • Make Mattermost better by sharing learnings and feedback

Customer Segmentation

  • Goal: Deliver a great customer journey for all customers

  • Reality: Not all customers are created equally

  • Plan: Tailor the journey based on existing investment AND the opportunity to grow

See Post Sales Customer Journey Playbook for customer segmentation details.

Customer Feedback

Overview

Customer Feedback calls are conducted by all customer facing employees at Mattermost. The objective of a Customer Feedback call is to gather the following information from a customer.

  • Feature requests

  • Integration usage

  • Use cases

  • Understand which teams use Mattermost

  • Product design review feedback

  • Challenges being solved

These calls are logged in Salesforce for tracking and reporting purposes.

Logging a Customer Feedback in Salesforce

Below are the links to the training videos for enterprise and non-enterprise customers.

1) Non-Enterprise feedback calls 2) Enterprise feedback calls

Below are detailed steps on how to log calls for licensed and non licensed customers.

Enterprise Customers

  1. Log into Salesforce.

  2. Type in account name in the search bar located in the middle of the screen.

  3. Select the account.

  4. Hover over Activity history.

  5. Select Log a call in the top-right corner of the screen.

  6. Fill out the following sections:

    • Subject: Brief description of the call (e.g. "Customer Reply Thread Design Review").

    • Name: Customer contact(s) that attended the call.

    • Type: Was this a call or in-person meeting.

    • Related To: Account name.

    • Sub-Type: Choose Customer Feedback.

    • Due Date: Auto-populated to today's date.

    • Comments: Details of the call or meeting.

    • Select Save.

    Non-Enterprise Customers - Account Exists in Salesforce

  7. Search for an account in Salesforce. Select the account from the drop-down menu.

  8. If the Account exists, click on the account.

  9. Hover over contacts to check that customer contact from the call exists. If the contact does not exist, select the “new” button to create contact.

  10. Fill out the following fields and select Save.

    • First Name

    • Last Name

    • Email

    • Check “Email Opt-Out”

    • Check “Marketing Suspend”

  11. Hover over activity history. Select “log a call” in the upper right-hand side of the screen.

  12. Fill in the highlighted sections. Select “Customer Feedback” as sub-type.

  13. Select Save.

Non-Enterprise Customers - Account Does Not Exist in Salesforce

  1. Search for Account “Hold Public” in the search bar and select the account in the dropdown.

  2. Hover over contacts and select the “new” button to create contact.

  3. Fill out the following fields and select Save.

    • First Name

    • Last Name

    • Email

    • Check “Email Opt-Out”

    • Check “Marketing Suspend”

  4. Hover over activity history. Select “log a call” in the upper right-hand side of the screen.

  5. Fill in the highlighted sections. Select “Customer Feedback” as sub-type.

  6. Select Save.

    Note: Salesforce Customer Feedback calls are pushed through Zapier into ProductBoard and the Internal Customer Feedback Channel in Mattermost.

Customer Reference

Overview

Customer Reference is a customer story on how Mattermost made a positive impact on a customer's day-to-day processes. Customer Reference can be shared in the following formats:

  • Case study

  • Guest blog post

  • Press release

  • Video testimony

  • LinkedIn post

  • Webinar/podcast

  • Quote

Logging a Customer Reference in Salesforce

Mattermost uses Salesforce to log Customer References. Here is a quick video on how to log a Customer Reference in Salesforce.

Below are detailed steps on how to log a Customer Reference in Salesforce.

  1. Search for account.

  2. Hover over Customer Reference under Related Lists and select New.

  3. Enter information into the form.

    • Account: Automatically populated.

    • Contact: Main contact for the reference.

    • Reference type: How will the reference be shared? (e.g. Case Study, LinkedIn post, Customer Logo).

    • Reference Category: What is the theme for this reference? (e.g. DevOps, Integration, Just Chat, ChatOps).

    • Cool Use Case: Brief description of how Mattermost impacted the customer.

    • Audience: Who is this reference for? (e.g. DevOps, ChatOps, Everyone).

    • Internal/External: Can this reference be discussed outside of the walls of Mattermost?

    • Published Reference URL: Link for published case study, LinkedIn story, blog, etc.

    • Status: Is the reference in progress, identified, completed?

    • Target Completion Date: If the reference is not completed, what is the expected date of completion?

    • Start Date: From what date is the reference usable.

    • End Date: Populate if the customer will no longer allow us to use their case study, logo, LinkedIn post, etc. Please add to the notes section on why the customer has an end date.

    • Owner: Automatically populated and assigned to the person who creates the reference. It can be changed by using the Change Owner button.

    • Approved by Customer Legal: Customer contact has approval from their legal team.

    • Approved by Mattermost Legal: Owner of the reference has reached out to Mattermost legal to ensure there are no clauses in the MSA that the mattermost cannot use their logo or publish case studies.

    • Notes: Field to add any additional details.

  4. Select Save.