# Publishing

This page provides processes and guidelines for publishing in our public web properties.

The goal is to have clear public web properties where it is easy to find solutions to problems or questions you have for each of our audiences:

* **Staff** to do their work effectively.
* **Users** (including developers, administrators and end users) and **Buyers** to easily adopt and purchase Mattermost.
* **Contributors** to easily contribute to Mattermost.

## Principles

**Trust**

* Consistent experience across public sites, including brand and voice.
* No inaccurate information.
* No "dead ends" where the user does not have a pathway to continue.
* No confidential information.

**Growth**

* Effective self-service where anyone can find solutions to problems or questions starting from a Google search.
* Scalable processes and guidelines that empower everyone to contribute.

**Iteration**

* Iteration over completeness, with constant openness to feedback.

## Directly Responsible Individuals

Below are the tentative directly responsible individuals (DRIs) and success measures for each of our audiences:

| Audience        | Owner                                             | Success Measures                                             |
| --------------- | ------------------------------------------------- | ------------------------------------------------------------ |
| **User**        | [Justine Geffen](http://github.com/justinegeffen) | % visitors adopted Mattermost; content NPS                   |
| **Buyer**       | TBD                                               | % visitors purchased or renewed Mattermost; content NPS      |
| **Contributor** | [Joram Wilander](http://github.com/jwilander)     | % visitors contributed to Mattermost; content NPS            |
| **Staff**       | [Jason Blais](http://github.com/jasonblais)       | % visitors successfully onboarded at Mattermost; content NPS |

Please read the following articles to learn more:

* [Public web properties](https://handbook.mattermost.com/operations/operations/publishing/web-properties)
* [Publishing guidelines](https://handbook.mattermost.com/operations/operations/publishing/publishing-guidelines)
* [Post-publication quality control process](https://handbook.mattermost.com/operations/operations/publishing/quality-control-process)


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